In recent years fast fashion has taken over the shopping landscape and consumers have favoured buying cheap, throwaway products that do not last very long, but are so cheap it does not matter.
This has had a huge impact on our environment as it has increased the levels of waste products we produce as well as the number of plastic bags that are being used and discarded. It is understandable why this has happened as during difficult economic times, consumers will opt for the quick, short term, cheaper option. However, designer fashion does not have to be off limits and should start to make a comeback with designers fighting to win the mass markets custom.
When purchasing it is not just about the product, but about the entire shopping experience and service you get from the brand. Designers are working on the basis of trust and one to one service. It is no secret that when you walk into a branded shop, you are instantly asked if you need any assistance, compared to high street stores where you have to hunt down a member of staff to try and help you.
The general shopping experience is much more pleasant, less rushed and more about you and your needs. More often than not, products will be taken off you to be held in the changing room for you rather than having to carry them around. However the higher level of service is not just whilst you are in the shop itself, the customer service after you have bought the item is also just as important to designers and part of the package.
Many stores offer free alteration to garments to ensure they are the right length for you, this is ideal for trousers or dresses that need taking up or straps shortened to fit you. Many designer brands also offer great levels of aftercare, if a product does not live up to expectations, for example if hems start to unravel, you can return the item hassle free for a refund or free of charge repair. This level of service is all included in the price which is why designer clothing carries a higher price tag, it is essential to remember it is not all down to the product, you are buying into the brand, its values and service.
In hard financial times it can sometimes be easier to go along the cheaper route, however, we also have to remember the impact we are having on our planet and our shopping behaviour does affect the health of the globe. By changing our shopping habits, we can help contribute to improving the world we live in. It is not to say that we all have to only buy designer clothing to help, but by reducing the amount we buy and saving towards higher quality, durable products can definitely help contribute to a healthier planet.